No doubt social media tools can be an invaluable asset when it comes to developing, curating and optimizing content for social media channels like Instagram. But it is essential that these tools do not replace authenticity, creativity and human connection – although harnessing them can certainly streamline work processes, save time and boost productivity. With visual platforms such as Instagram, Pinterest, TikTok and YouTube on the rise it has never been more essential to have access to tools that enable quality images to run pic resize, video and graphic creation – here are 5 tools that could make a difference:
Hootsuite is one of the leading social media management and analytics services on this list, offering its versatile platform to centralized all of your social media accounts into a single dashboard with scheduling, monitoring, listening, cross-network publishing features as well as managing ads and providing a robust reporting system. Hootsuite plans begin at $99 per user per month for enterprise accounts with pricing plans starting as low as $249.
Sprout Social is an extremely comprehensive social media tool, packed with all of the features necessary for business expansion. The platform specializes in social media management, monitoring, scheduling and analytics across multiple platforms as well as advertising management – making it an excellent option for small businesses with one or two social networks or agencies handling multiple brands and accounts.
SocialPilot is another effective multifunctional social media management tool. Similar to Hootsuite, it features many of the same functions but also allows content curation and engagement. Available in six languages with its unique social media intelligence feature predicting when to post on each network, SocialPilot allows for multifunctional management on social media.
A social media tool essential for anyone involved with marketing. With thousands of templates for social media posts, presentations and more available for easy use without technical skills being needed for creation, it makes high-quality graphics simple to produce without breaking the bank!
Boardreader is a powerful social media marketing tool for marketers that allows you to search specific terms across various forums and message boards online for conversations about any given topic. You can use Boardreader to attract new followers, connect with influencers and generate leads – an alternative to more costly paid options for discovering conversations on social media.
